Meet our team

Kurt Wassink, M.A.: VP Sales

Kurt Wassink brings over 20 years of experience in the commercial roofing industry, combining his deep expertise with a strong background in sales. He currently serves the Grand Rapids region for Weather Shield Roofing Systems, helping clients find tailored roofing solutions to protect their assets. Kurt holds a B.A. in Psychology and English from Calvin College and an M.A. in Clinical Psychology from Bowling Green State University, equipping him with strong problem-solving and communication skills that enhance his client-centered approach.

Check out some of my blogs:

Why We Don’t Just Send a Roofing Estimator

If you’ve ever called a roofing contractor and said, “Hey, I need a new roof,” you probably know what happens next. A roofing estimator shows up, maybe points to a roof hatch, climbs up, and starts measuring. There’s no real conversation, no questions about your concerns, and no true understanding of your business or the issues you’re facing. They just send an estimator and get you a quote. There’s a better way.

Why a Pre-Job Conference Is Essential for a Smooth Roofing Project

Before the first tool hits the roof, before the first crew member steps on site, there’s one critical step that sets the stage for success: the pre-job conference. Our pre-job conferences are designed to eliminate surprises and ensure every stakeholder is on the same page—because no one wants to troubleshoot logistics on the fly when the cranes and crews are already in motion. 

Why “Apples to Apples” Doesn’t Work in Commercial Roofing

When facility managers or owners of commercial properties begin receiving roof bids for repairs or replacements, a common phrase we frequently encounter is: “I just want apples to apples.” But here’s the problem: commercial roofing is not apples to apples. In fact, it’s more like apples to bananas to pineapples to 6,000 different types of apples. Trying to force an “apples to apples” comparison during the bid process can actually hurt you more than help. 

Why Proactive Maintenance Saves More Than Waiting for Leaks

If you’re a property manager or building owner who’s ever said, “We’ll just fix it when it leaks,” you’re not alone. Most companies act quickly to schedule repairs after a leak. But the real challenge is shifting from reactive fixes to proactive maintenance—breaking out of the costly cycle of only addressing issues when something goes wrong.

Connect with

Kurt Wassink

Phone

(616) 366-6400

Email

kwassink@weathershieldusa.com